Wendy Wood, PhD

Wendy Wood is Provost Professor of Psychology and Business at the University of Southern California and author of the book, Good Habits, Bad Habits. For the past 30 years, her research has explored the nature of habits and why they are so hard to change. She has published over 100 articles in scientific journals and her research has been widely featured in the New York Times, Los Angeles Times, Washington Post, and NPR.