‘Extreme Weight Loss’ takes Anschutz Health and Wellness Center national
If early returns are any measure, ““Extreme Weight Loss” is the Anschutz Health and Wellness Center’s gain. And as with weight loss itself, reaping the rewards took a lot of hard work.
Four million viewers tuned into the show’s fourth-season premiere on May 27 – an 8 percent increase over the prior season’s kickoff. The second episode, which aired on June 3, held steady. The Anschutz Health and Wellness Center’s (AHWC) contract with ”Extreme Weight Loss” producer Eyeworks USA stipulated that the center appear in at least three visuals per episode. Lisa Bailey, the AHWC’s senior marketing and communications manager, counted ten visuals in the first episode alone. Web traffic is way up, as is call volume. The show has brought in new fitness members, Bailey said, and more than a dozen out-of-the-blue inquiries about a destination weight loss program that doesn’t exist.